Building a Strong Digital Foundation
Liberty Fleet Solutions, a heavy-duty fleet service provider in Fredericksburg, VA, partnered with Dieselmatic in July 2023 to strengthen their online presence. We began by building a custom website tailored to the fleet service industry. Our SEO team implemented full on-page optimization, strategic topic clustering, and a fully rebuilt Google Business Profile to increase local search visibility. These efforts helped Liberty grow from minimal traffic to over 800 monthly organic visits within two years.
Driving Growth Through SEO Content
To further expand Liberty Fleet’s digital footprint, our team leaned into industry-specific content backed by Dieselmatic’s SEO framework. This strengthened their authority and improved search performance across their service area. Some of the strategies that contributed to this growth included:
- Developing and publishing SEO-optimized articles on targeted fleet and equipment topics
- Structuring the site for stronger internal linking and topic clustering
- Rebuilding local listings to improve visibility in nearby service areas
These efforts positioned Liberty Fleet as a trusted resource for fleet managers and equipment operators in the Fredericksburg, VA, area.
SEM Success & Long-Term ROI
Alongside organic growth, we implemented and managed Liberty Fleet’s SEM (Search Engine Marketing) campaigns to generate leads. By refining campaign structure and improving ad quality, we reduced their Cost Per Conversion to around $63, outperforming the industry average of $80. Over the past year, the campaigns delivered hundreds of conversions, with both the three-month and six-month snapshots showing an average $18 savings per conversion.
By pairing a cost-efficient paid strategy with steady organic growth, Dieselmatic positioned Liberty Fleet Solutions for long-term digital success and a stronger competitive edge in their market.
