Dieselmatic Tools & Calculators
Marketing Budget Calculator for Diesel Shops
Tell us where your shop is today and where you want it to be. We'll show you exactly what it takes to get there.
Revenue Goal
Where you are, where you're going.
Set your current baseline, your target, and how fast you want to get there.
$
$
mo
Shop Economics
Your unit economics.
What each new customer is actually worth to your shop, and how your funnel turns clicks into booked jobs.
$
%
%
$
Recommended Monthly Marketing Investment
$0
New Customers / Mo
—
to hit goal on time
Leads / Mo
—
at your close rate
Cost / Customer
—
(CAC)
LTV : CAC
—
first-year gross profit
Industry benchmark.
Where your recommended budget lands as a percentage of current revenue, compared to typical service-business ranges.
You: 0.0%
0%
3%
5%
8%
10%
15%+
Maintaining (<3%)
Growing (5–8%)
Active (8–10%)
Aggressive (10%+)
12-month projection.
Annual marketing investment
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New customers acquired
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Year-1 revenue from new customers
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Year-1 gross profit from new customers
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Net profit after marketing spend
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