Dieselmatic Tools & Calculators
Marketing Budget Calculator for Diesel Shops
Tell us where your shop is today and where you want it to be. We'll show you exactly what it takes to get there.
Your Revenue
```
Current Monthly Revenue
$
Goal Monthly Revenue
$
Your Unit Economics
Average Repair Order (ARO)
$
Gross Profit Margin
55%
Avg. Customer Visits / Year
Your Marketing Assumptions
Lead-to-Customer Conversion
20%
Estimated Cost Per Lead
Dieselmatic avg: $15–$30/lead
$25
Your Recommended Budget
You should invest
$2,778
per month on marketing
That's 3.5% of your current revenue
Industry Benchmarks (% of Revenue)
You: 3.5%
0%
3%
5%
8%
10%
15%
Maintaining
Growing (5–8%)
Aggressive (8%+)
The Math
Revenue Gap
$40,000
per month to close
New Customers Needed
23
per month
Leads Needed
112
per month at 20% close
Cost Per New Customer
$125
at $25/lead, 20% close
First-Year Return on Ad Spend
25.2x
Every $1 in marketing generates $25.20 in revenue over the first year
12-Month Projection
Annual marketing spend
$33,336
New customers acquired
268
New revenue generated (year 1)
$1,929,600
Gross profit from new customers
$1,061,280
Net profit after ad spend
$1,027,944
Ready to put this budget to work?
Dieselmatic delivers leads at $15–$30 each — your budget of $2,778/mo could generate 93–185 leads every month.
See What Dieselmatic Can Do For Your Shop →