There is no question that, to be successful, you need to have a strong marketing strategy in place. Marketing benefits your business by increasing brand awareness and generating leads, but it can also help you retain customers and keep them coming back for more.
This is especially true for auto repair shops, which often compete against each other for business. It helps to have a few tricks up your sleeve to set you apart from the competition and promote your business.
If you're looking for ways to give your shop a boost, here are nine marketing strategies you should try right now.
1. Offer free or discounted repairs to local veterans
Many auto repair shops offer discounts to military members, and you can tap into this market by extending similar discounts to local veterans. This is a great way to show your appreciation for those who have served our country and also helps to build goodwill in the community. The way to approach this is to partner with a local veterans organization and offer a set percentage off repairs for all veterans who bring in their car.
2. Run a social media contest
A social media contest is a great way to drum up interest in your shop. Come up with a creative contest idea and promote it on social media. Hosting a car show is another great option. Have participants post pictures of their cars for a chance to win prizes. Then, have a car show at your shop and let participants vote on their favorite car.
3. Sponsor a local charity or event
Sponsoring a local charity or event is a great way to get your name out there and build goodwill in the community. Choose a charity or event relevant to your business and donate money or services. You can also promote your shop as a sponsor on all relevant marketing materials. It helps to promote your business and gives back to the community. You can also apply this strategy to sports teams, schools, and other organizations.
4. Get involved with online communities
There are many online communities devoted to cars and automotive repair. Get involved in these communities by answering questions, posting helpful tips, and linking to your shop's website. This is a great way to build trust and credibility with potential customers. Most clients want to know that they're dealing with an expert, and being active in online communities helps to establish you as one. It's also a great way to get feedback from potential customers.
5. Start a blog or podcast.
A blog or podcast is a great way to share your expertise with potential customers and build trust. Start by writing helpful blog posts about car repair or interviewing experts in the field. You can also promote your shop's services and special offers on your blog or podcast. Hiring a professional marketer to help you get started is a great way to ensure that your blog or podcast is successful. They will help you develop topics that will be of interest to your target audience and develop a strategy for promoting your content.
6. Give away freebies
Everyone loves freebies, and auto repair shops are no exception. Offer customers a free oil change, car wash, or another service with the purchase of a repair. This is a great way to get customers in the door and show them what you can offer. It also encourages them to put out a word-of-mouth referral for your shop. Referrals are key to building a successful business, so any strategy that encourages them is good.
7. Offer to inspect cars for free
Many people are hesitant to take their car in for repairs because they don't know how much it will cost. Offer to inspect cars for free so customers can get an idea of the work that needs to be done. This is a great way to win the trust and show off your expertise. It also helps to pre-qualify customers, so they know about the repair charges in advance. Throw in a free car wash or oil change with the inspection to sweeten the deal if they use your services for repairs.
8. Advertise in local newspapers and magazines
Advertising in local newspapers and magazines is a great way to reach potential customers. Choose publications that are relevant to your business and target your advertising to the right audience. For example, many automobile enthusiasts prefer to get their information from print sources. Use this to reach out to these potential customers.
9. Network with other business owners
Networking with other business owners is a great way to build relationships and promote your shop. Attend local business events and meet-ups, and exchange marketing materials with other business owners. This is a great way to get your name out there and generate leads. You can easily generate leads by exchanging contact information with other business owners and following up afterward. The best businesses for repair shops are car washes, detailers, or dealerships.
The Best Marketing Practices To Follow
Marketing your auto repair shop can be a challenge, but using the right strategies can help you to reach more potential customers and stand out from the competition. These nine strategies are a great place to start but don't forget to experiment and find what works best for your business. In addition, it's important to stay up to date with the latest trends in automotive repair, so make sure to read industry publications and attend trade shows. You can build a successful auto repair business that customers will love with a little effort.