When it comes to helping your diesel repair shop get noticed, there are a few things you need to be doing. From solidifying your brand presence, leveraging clean, impactful visuals, running ads, keeping search engines happy with a steady stream of content, and building the framework of your website,  there’s a lot of background work that goes into marketing success. 

At Dieselmatic, we take your success seriously. We have dedicated teams, such as our account management team, to answer your questions, a PPC team to get your ads rolling, an SEO team to fine-tune your searchability, and a content team to pull together optimized content that helps get your business noticed.

To wrap up what has been an eventful year in the diesel industry, we're sharing some of our favorite pieces that we’ve written. Whether we were writing pieces for our partner sites or breaking down technical marketing speak, writing content comes with lessons, insights, and entertainment. 

Content Picks that Fueled our 2025

From how-tos and comprehensive guides to answering your questions and putting your business on the search engine map, quality content is an essential part of your marketing strategy. 

‍Alan’s top picks: 

DPF 101: The Complete Guide to Diesel Particulate Filter Care

Let’s be honest, when you are immersed in the same types of content day after day, it can start to feel less exciting. However, it also means we writers start to find certain aspects of diesel repairs particularly interesting.

Kicking off our list this year is Alan’s piece for Atlas Truck Repair. Why? Because DPFs are interesting to write about!  

The way we see it, your DPFs are an essential part of environmental protection. And the more we write about it, the more we learn how it works and the way it breaks down NOx. In writing this ultimate guide, Alan had some key takeaways: 

“It helped me break the DPF system down from the beginning, explaining how it works, why it's important, and how it affects the diesel trucks before getting into the signs of damage, upkeep, and maintenance.” 

And as content writers, being able to catalogue this information makes us better at what we do! Not to mention that search engines LOVE a good informational piece! 

‍Check out the piece here

‍Steve’s top pick: 

In-Shop or On-Site, Get Your Truck Back on the Road in Hours, Not Days

The saying goes that variety is the spice of life. And we have to agree. As your content team, we spend our days researching and writing articles and website content (there are a few other things on this list, but these are the heavy hitters). So when we get an opportunity to write something different, it’s like a breath of fresh air. 

And sure enough, Steve’s top pick this year was a landing page for Schroeder Truck Repair. Landing pages are a really useful tool for your business. They’re created with specific goals in mind, usually as a place for your customers to “land” when they click on an ad or an email. What we love about landing pages is that we get to write highly targeted, specific content aligned with our partners' needs. 

That said, the Schroeder Services landing page offered a nice change in style and a great conversion rate for our partner! 

‍Check it out here. 

‍Sean’s top pick

Best Truck Stops in Delta, BC for Food, Fuel, and Parking

Writing for your diesel shop is more than just articles about your services or common repairs for your PACCAR or Detroit Diesel engine. While these types of articles are absolutely key for building your authority and capturing specific keywords in search engines, they’re not going to do much to bring in the customers. That’s where the fun comes in for our team. 

Articles like Sean’s “Best Truck Stops in Delta, BC for Food, Fuel, and Parking” leverage keywords relevant to your specific audience to amplify your presence in the local area. By building content that includes these features, we’re not only placing your business in a particular area for search engines, but also ensuring your customers have additional context about your location. How better to serve them than to let them know where they can get good food, cheap fuel, and a spot to park their rig? It’s a great way to meet your customers’ needs as well as your own. 

Have a look at Sean’s top pick for the year to see what we mean.

Rhett’s top pick

From Red Tags to Clean Sheets: Recovering After a Failed DOT or BIT Inspection

Sometimes, the reasons we have for liking a piece of content we create have nothing to do with strategy or intention. Sometimes, we really just feel proud of the work we’ve done. A really cool thing about working in such a dynamic and necessary industry as diesel repairs is the opportunity to learn new things and expand our knowledge base. As writers, we seem to collect a myriad of information about a variety of subjects. For diesel repairs, the scope includes specific repairs, makes and models, uncommon features, and a strong understanding of processes. 

For Rhett, this Fleet Works Inc. article checked those boxes. Not only does it cover what is involved in your DOT or BIT inspections, but it was also really fun to write. And the sneaky part is that when your writer enjoys the subject matter, the content reflects it!

Have a read through for yourself.   

Viv’s top pick

Why Preventive Maintenance Is the Key to Extending Your Truck’s Lifespan

As the newest content team member, Viv has been learning the ropes of the diesel industry. To get a handle on the ins and outs of diesel repairs, her approach was to pick a theme and research to write different content. 

Given how important preventive maintenance is for most diesel shops, that’s where she started. In doing so, she was able to solidify a stronger baseline of knowledge about what this service entails, the key points, and how to create content tailored to each partner. For example, this piece for Texas Truck and Trailer Repair offered up a great introduction to the importance of PM. 

Let us know what you think.    

What Content Would You Like to See in 2026?

Now that you know what it’s like on this side of the keyboard, we’re curious to know what kind of content you’d like to see in the new year.

Do you love informative guides? Could you use more sales copy? Or is that local traffic really just the ticket for your business? 

Whatever it is, our team is happy to help you get the content you want on your website. Just reach out to our support team or pop into our live chat, and let’s kick off 2026 in style! 

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